How to Convert a Product into a Brand
( This article is part of Brandhorizon business
talks - Leading the present, Shaping the future)
· A Website or a Landing Page may create traffic but not
High potential leads
· High Potential Leads do not become Sales Ready Leads
unless nurtured
· Sales leads need to be worked on to create Revenues
· Manufacturing and Supply Chain efficiencies can lead
to Profits
· Leverage management and Liquidity management leads
to Sustained Value generation
· Sustained Value generation can create a Brand Value
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