Who are the real Brand ambassadors
Who are the real Brand Ambassadors? ( This article is part of Brandhorizon business talks - Leading the present, Shaping the future ) We often see celebrities being roped in by Brands and being paid millions to represent and advocate their products. There are many instances of endorsements quickly fading out of recall or endorsements not translating to sales – Be it, the Kareena Kapoor advocating Sony Viao or Salman Khan launching blackberry’s Playbook tablet or even Deepika Padukone for the HP slate. This time around, even the 2016 US Elections has probably been a platform more than ever before for Celebrity branding. Equally, there are enough instances where Celebrity branding has gone terribly wrong both Internationally and in India and transcient entertainment value is all that the millions spent would have delivered in terms of value add to the brand , thus, leaving some thought provoking questions behind . · ...